The 2013 Business of Small College Athletics workshop was held on October 22-23, 2013 at the Marriott Hotel in Oklahoma City. Administrators from small colleges throughout the country participated in ten sessions and a networking social. The diverse group of attendees included University Vice Presidents, Athletic Directors, Associate and Assistant A.D.'s, Marketing & Alumni officers from D3, D2, and NAIA Institutions.


Building a Brand Through Authenticity

Bryan Byrnes, Executive V.P. - OKC Thunder

How Small Schools can make a Big Impact through Social Media

Kevin DeShazo, CEO - Fieldhouse Media

Making the Ask...Strategies and Steps to Success

Matt Donovan, Sr. Assoc. A.D. - University of Indianapolis

The Return of OBU Football (after 73 years!) Sponsorship, and Fundraising Strategies & Results

Brian Morris, Assoc. A.D. – Oklahoma Baptist University

Building Fans by Engaging your Communities

Jameson Adams, Marketing Director – UT-Tyler

Relationships - Finding, Cultivating, and Keeping Donors & Prospects

Dick Vogel, Development Director - William Carey University

Current Trends in Small College Revenue Generation

Jim Abbott, Athletic Director - Oklahoma City University

Utilizing Relationships with Institutional Advancement to Maximize Athletic Fundraising

Monica Baker, Asst. A.D. – Lewis and Clark College

Sponsorship Sales....Creating a Revenue Master Plan

Ryan Ivey – Texas A&M Commerce

Five Ideas You Can Implement On Your Campus

Ryan Mayer, Asst. A.D. - Texas Women's University

Amanda Workman, Assoc. A.D. - West Texas A&M University

Mark Majeski, CEO - Majeski Athletic Consulting

Janel Bogenschutz, Ath. Development - University of Indianapolis

Jim Abbott, Athletic Director - Oklahoma City University
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