Affordable Ways to Rebrand Your Athletic Department

Insight from

When spring sports are winding down and your staff is taking some well-deserved time off, this is a good time to evaluate your branding and your facilities. Simply ask yourself a few questions. Are the logos and color schemes of your campus offices and facilities consistent with your brand? Are the graphics and designs on your walls and windows representative of the messages your staff communicates to student-athletes and potential recruits?

Signage is important in any business, and we understand budget may be a factor and the size of your facilities may make it seem overwhelming, but our team can help make any sports signage project a little less stressful.                                                                         

“Source One Digital is one of the largest and most diverse grand format digital printing companies in the industry. Backed by our experienced designers, digital printing specialists, and pre-flight engineers, we utilize the very latest printing equipment and technology to achieve brilliant, consistent color across all projects. By producing almost everything in-house, prices are more competitive. As a signage innovator, Source One Digital has extensive experience as a reliable, top-notch graphics partner for leading national brands, retailers, and sports organizations.”

Source One Digital can work together with your staff to put together a plan that will help your department raise the necessary funding and offer ideas that will fit your budget while leaving a lasting impact on your facilities. Below are some ideas on how you can engage your alumni and sponsors to help update the branding of your facilities:

Alumni: Celebrating past team and individual accomplishments are a great way to showcase the history of your athletic program, while enhancing the graphics and branding of these areas. Create a dedicated space for each team and involve alumni to help fund graphics that highlight images and championships from past teams through different wall graphics and displays.

Source One Digital will work together with your team to set a budget to make it happen, we will work with you from concept to completion, including a plan that alumni can support.

Sponsors: Using sponsored sports signage is a great way to increase branding. Ask yourself, are there any large empty spaces such as Baseball, Softball, or Tennis fencing in your facility that could be branded? Are there spaces such as sidelines of lacrosse or soccer that could be utilized? Working together with sponsors to highlight and showcase their businesses while creating branding that also showcases your colors and logos is a great way to update your facilities through the partnership of sponsors. Source One Digital can work together with your staff to create a program, so you know exactly what is needed to update your spaces without any costs coming out of your athletic budget.

For more information on how you can get started contact Source One Digital