*Comprehensive curriculum focused on developing sustainable external revenue programs.
* Cohort approach encouraging networking and group growth.
BOSCA Revenue Generation Academy
Fall 2026 Academy Registration Open Now
Tentative Session Dates: Sept. 14, Sept. 28, Oct. 26, Nov. 16, & Dec. 17
All sessions start at 11am CST and last a maximum of 90 minutes.
Cohort is limited to 20 participants
BOSCA exists to meet the needs of administrators at small colleges and universities. From the beginning, a primary focus has been on the “business” aspects of running an athletic department. One of the biggest challenges athletic administrators face is managing a department in a time of diminishing resources and tightening budgets. The need for robust external revenue programs that fill the gap has never been greater.
Maximizing External Revenue Efforts
The BOSCA Revenue Generation Academy is a comprehensive program designed to provide athletic administrators the tools and skills necessary to maximize external efforts and revenue on your campus. The academy will introduce strategies and approaches that help build sustainable revenue generation programs. The academy will offer structured mentorship, multiple learning and networking opportunities, and one on one sessions resulting in a better understanding of how to build successful revenue generation programs in your department.
The academy cohort will be limited to 20 participants. Participants should be athletic directors or senior level athletic administrators at non Division I institutions. Virtual class sessions will be held beginning in January 2026 and concluding by April, 2026. Participants will receive access to the BOSCA library containing key takeaway materials, one on one mentor opportunities, and program curriculum materials.
TUITION
BOSCA Revenue Generation Academy – Includes 5 virtual class sessions, access to the BOSCA library for key takeaways, and one on one mentoring. COST - $595
Revenue Generation Academy Plus - Includes 5 virtual class sessions, access to the BOSCA library, one on one mentoring plus discounted registration for the 2025 BOSCA Summer Workshop. COST: $995
"The BOSCA Revenue Generation Academy helped organize the plan of attack for my first academic year in a newly created role. Even as I grow skills and gain experience, I refer back to the resources from the program weekly. As with all BOSCA activities, the sessions are very interactive and directly relevant to both my day-to-day processes and strategic planning. THANK YOU BOSCA!"
David Bokhart, Director of Institutional Advancement for Athletics - Indiana Tech
"The BOSCA Revenue Generation Academy is a great resource for any industry professional who is eager to learn more about how to generate revenue through fundraising, ticket sales, sponsorships, and more in the college athletics space! I use what I learned through this academy and the resources in my daily life as a fundraiser. The academy also gives you the opportunity to connect with guest speakers and other industry professionals. I would recommend this academy to anyone working in college athletics!
Macie Wallace, Associate Athletic Director - Development - Rockhurst University
BOSCA Revenue Generation
Academy Programming
Developing and growing annual giving and booster clubs.
Creating a major gift program
Creating a revenue generation master plan
Establishing comprehensive sponsorship programs
Utilizing planned gifts to enhance your department
Creating capital campaign efforts for athletics
Strategies for working with your office of institutional advancement
The major gift cycle (identification, cultivation and solicitation)
Utilizing special events to generate revenue
Strategies to engage alumni
How to create and maximize a day of giving for your athletic department
Building athletic endowments
Academy Faculty
Jim Abbott - Founder of BOSCA & former Athletic Director at Oklahoma City University.
Brett Berg, Assoc. Athletic Director at the University of West Florida.
Chandler Short, Deputy AD - University of Central Oklahoma
John Phillips - Athletic Director(retired) at Embry-Riddle Aeronautical University
Matt Donovan, Sr. Associate AD - Emeritus - University of Indianapolis
Karen Whalen, Director of Athletic Development - Wesleyan University
Sessions will include other veteran administrators as guest faculty.
Questions?
Contact Jim Abbott
(405) 208-9133
