Blog Post

BOSCA PRESENTS - Branding and the Bottom Line

Jim Abbott • Mar 25, 2021

A look inside Lynn University's athletic re-branding effort.

This session features a panel conversation led by John Hartwell, Creative Director at Hartwell Studio Works, and panelists Devin Crosby (Athletic Director) and Sherrie Weldon (CMO) sharing their insights and experiences in their efforts to re-brand the Lynn University athletic department.

BOSCA is grateful to Mammoth Sports Construction  and CEI Engineering  for their sponsorship of this "BOSCA Presents" virtual session.

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